Yuleidy Merida

Yuleidy Merida

Role: Knowledge Management and Communications Technical Advisor

Profile:

My role is Knowledge Management and Communications Technical Advisor for the Tipping Point initiative, within the Gender Justice Team at CARE USA.

I am a seasoned communication and marketing professional working with the Tipping Point initiative to address the root causes of child, early and forced marriage and promote the rights of adolescent girls in Nepal and Bangladesh. My previous experience includes supporting the International Federation of Planned Parenthood (IPPF/WHR) with business intelligence and data visualization and leading the communications and international affairs department of the CENESEX(Centro Nacional de Educación Sexual) in Cuba. I am a passionate activist and advocate for gender equality, girls’ rights and sexual education and health. I greatly enjoy modern and contemporary art, and I love music, literature, and philosophy.


Humanitarian team

CARE International UK’s humanitarian team supports CARE’s humanitarian work by accessing funding, and by providing project management and technical advice and capacity to CARE’s country offices and CARE’s emergency responses. CARE has a strong focus on ensuring that all our humanitarian programming responds meaningfully to the needs and capacities of different people, whatever their gender, identity or particular circumstances. CARE’s emergency shelter team is also based at CARE International UK.

Head of Humanitarian

I joined CARE International UK in 2017 and currently head up our Humanitarian team. Before CARE, I worked for DFID…

Head of Humanitarian

As Head of Humanitarian at CARE International UK, I provide leadership on humanitarian issues and sit on CARE’s Emergency Response…

Inclusive Governance team

Poverty and social injustice are caused and maintained by unequal power relations that result in the inequitable distribution of resources and opportunities – between women and men, between power-holders and marginalised communities, and between countries. CARE believes poor governance is a key cause of poverty and social injustice. Our Inclusive Governance team promotes inclusive and accountable governance systems so that poor and marginalised people have influence over decisions that affect their lives. We help communities get organised and get their priorities included in development planning. We work to increase women’s voice and leadership in public life. We support service users to hold service providers to account. We work with public authorities and service providers to help them become more transparent and responsive to poor and marginalised people.

Inclusive Governance Business Manager

I lead on business development for CARE's Inclusive Governance team. I lead the diversification and growth of inclusive governance across…

Governance and Accountability Advisor, Africa

Currently I am advisor on inclusive governance and accountability for the Eastern, Southern and Horn of Africa region within CARE…

Programmes and Policy team

The Programmes and Policy team is responsible for overseeing programme quality and multiplying the impact of our programming by encouraging governments, business and donors – based on the evidence we witness on the ground – to adopt policy reforms that support the world’s poorest people and communities. Working in partnership with our country programmes, women’s rights organisations and civil society, we put forward the views of the most marginalised to governments, including the UK government, multinational businesses and global institutions and press the case for change. In short, our goal is to change the rules of the game that keep people poor.

Head of Africa Programme Management

I provide strategic support to CARE country offices and manage a portfolio of projects mainly on gender-based violence and governance…

Senior Advocacy and Policy Adviser

I work in CARE International UK’s Advocacy and Policy team. I focus on gender and climate change, women’s leadership in…

Strategic Partnerships team

Strategic partnerships are a key way for CARE to increase and widen our impact. Our Private Sector Engagement team partners with national and multinational companies to co-create innovative 'inclusive business' approaches that drive new opportunities for poor people as producers, workers, entrepreneurs, and consumers. We – and our partners – believe this makes good business sense: helping to generate efficiency, securing supply chains, accessing new markets and products, and improving credibility with consumers who increasingly expect companies to behave responsibly. Our Institutional Partnerships team connects the vision and commitment of our funding partners with poverty-fighting programmes throughout the world.

Partnership Officer

In my role at CARE I provide support across the team ranging from reporting for our partnership with GSK to…

Senior Corporate Partnerships Executive

Within my role, I manage corporate partner funding and the relationship with corporate partners, as well as working with teams…

Women’s Economic Empowerment team

Our Women’s Economic Empowerment team leads CARE’s work globally to ensure women have greater access to and control over economic resources, assets and opportunities. We focus on four inter-related pathways to economic empowerment, based on a combination of women’s core economic roles as producers, workers, entrepreneurs and consumers: financial inclusion, women and value chains, dignified work, and entrepreneurship. We also focus on supporting the involvement of women in creating resilient markets in fragile and humanitarian contexts.

Monitoring, Evaluation and Learning Advisor

Regine is currently on leave. I lead CARE International’s Monitoring, Evaluation and Learning work for our Women’s Economic Empowerment programmes.…

Director Women’s Economic Empowerment

I joined CARE International UK in September 2016 as global Director for Women’s Economic Empowerment. Women's Economic Empowerment is one…

I joined CARE in August 2014, because I believe strongly in our focus on economic development, gender equality and people…

CARE International alumni

Many CARE staff who have written Insights blogs have since moved on to other roles. Your blogs are still part of the CARE story – and we welcome any future contributions you may make to Insights and to our shared learning on what works in humanitarian response and international development.

Gianluca worked in the Private Sector Engagement team and then the Women's Economic Empowerment team at CARE International UK from…

Helene Gayle was formerly President and CEO of CARE USA. A medical doctor, she was previously Director of the HIV,…