Browse by Theme: Market Engagement

A guide for companies to strengthen micro-enterprise market systems

This guide is intended for large companies, and their development partners, to enable them to help micro-enterprises in their value chains to thrive, with a view to unlocking greater commercial and social value for all.

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Women’s economic empowerment is one of four priority areas for CARE’s work, as set out in the CARE 2020 Program Strategy. This strategy on women’s economic empowerment sets out what CARE will do to meet our aim of 30 million women having greater access to and control over economic resources by 2020.

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This report on a CARE workshop on our work on resilient market systems in the Middle East and North Africa (MENA) region provides key discussion points as well as CARE’s emerging thinking as a result of the workshop.

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Poor people are producers, workers, entrepreneurs and consumers – yet they are the most disadvantaged in market systems. Why do so many people remain at the bottom of the pyramid, unable to participate equitably in markets and improve their livelihoods? What are the barriers to their progress? How can market actors – donors, private sector partners, governments and NGOs – work together to enable more people to participate in value chains?

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Evidence from the Bangladesh dairy sector demonstrates that strategically sourcing from and selling to low-income farmers helped businesses sustain reliable supply chains, enhance market opportunity, and ultimately increase profits.

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This case study explores how CARE Kenya combined food security programming with an emerging market engagement strategy to decrease food shortages and increase incomes in western Kenya. With support from USAID, CARE implemented the Dak Achana project from 2004 to 2009. Over this period, the multi-component initiative succeeded in reducing the incidence of food shortages among the target area households from 86 percent in 2006 to 65 percent in 2008. The project has benefitted well over 100,000 Kenyans. These results are not insignificant in a region where 60 percent of the population lives in poverty and 90 percent of households depend on subsistence agriculture for their staple foods.

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The ADAPT project in Zambia: Successes and Lessons in Building a Scalable Network of Rural Agro Dealers to serve small holders

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