Browse by Theme: Value Chains

Through the Livestock Marketing and Enterprise Project and Livestock Purchusing Fund in Kenya CARE created a sustainable business that could act as a social enterprise and be profitable for the pastoralists long after donor project funding was finished. The enterprise also succeeeded in providing honest and fair cattle prices to the pastoralists by including them in pricing decisions and using forward contracts that would be based on a pre-agreed price per kilogram, and, in addition to the market-based interventions, a social component of encouraging gender equity and providing HIV/AIDS awareness education to the pastoralist communities.

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COMLIVE provided CARE/DFID with a unique opportunity to strategically enhance a self-sustaining business model for rural development, linking private sector  markets, organic agricultural production, alternative livelihoods and natural resource management in a way that could effectively address the core needs of poor, vulnerable and food insecure families.

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Agronomic practices are being disseminated without their marketing implications being explicitly taken into account and farmers are receiving little or no advice and support regarding post-harvest activities. The lack of attention paid to marketing issues is problematic, both from a sustainable livelihoods and from a project sustainability perspective. This study seeks to identify a range of feasible intervention options to improve the returns from marketing by Go-Interfish project participants. In addition, it aims to provide information and analysis to inform future marketing-related research and activities by Go-Interfish and CARE.

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